Joana Vinheiro
ART DIRECTOR
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Way To Zero - The All-Electric ID.3

The Campaign for the first all-electric vehicle from Volkswagen: The Volkswagen ID.3. Photographed by David Daub all around Germany.

By launching the ID.3, Volkswagen had to make clear a new era had started. Our task with this campaign was to help people understand that their investment in finding a “Way to Zero” CO₂ is about more than just cars or e-mobility. It is a movement that they want everyone to be part of it.