Re:imagine Street ARt

In close collaboration with five international artists the project Re:imagine Street Art amplified those principles through unique technology and extended the conceptual ideas of select artworks by adding an explorative Augmented Reality layer. Rooted in the brand promise “Do What You Can’t”, spectacular installations, living murals and playful discoveries around monuments turned Berlin into an open gallery and changed the audience’s role from mere consumer to active participant.

App Walk-Through

We made art accessible to more
people by taking it out from its usual environment. Visitors of our pop-up galleries, murals and monuments were invited to break free from their passive role and actively participate in our artworks instead. To do this, we developed an AR-app, which was the entrance to an immersive world.
It allowed visitors to completely dive
into and fully exploit the potential of
the fusion of art and technology.

The AR-Experiences revisited

To build this world, we brought together international artists with 3D-artists and turned the city
into an interactive playground. We extended their artworks through AR and brought static art to life.

Gallery, mural or monument

Each artist designed his own gallery, mural or monument, which we extended through AR.
Our app acted as the bridge between the analogue and digital world and let visitors explore art on a completely new level.
Visitors could download the app or use pre-installed Samsung devices in the galleries. Integrated Samsung products worked as canvases. Through the app visitors could interact with the artworks and decide by themselves how they perceive them.

A Discovery of Urban Mythology by PichiAvo.

Artists

NATURAL FORCES BY ELLE

ELLE started her career as an illegal graffiti artist in New York and is now considered one of the top street artists. Her provocative collages reflect her passion for feminism and the environment and have been exhibited in several renowned museums worldwide.

The ARt Lab was designed in collaboration with The Dixons, the AR Part of Lux by Morgen x Artificial Rome.

A DISCOVERY OF URBAN MYTHOLOGY BY PICHIAVO

The Spanish duo Pichi and Avo have been working together since 2007. His style brings classical art elements, such as sculptures from mythology, into the 2D space and mixes them with street art. The works are a mixture of art, sculpture, architecture and social contexts.

The ARt Lab was designed in collaboration with The Dixons, the AR Part of Lux by Morgen x Artificial Rome.

A FUNNIER ANTHROPOCENE BY MARIO MANKEY

Mario Mankey - with his stage name, the Spanish artist wants to make visible the contrast between man and primacy. His inspiration is the human behavior that worries him. In his art he uses canvases, murals or even comics - and contradictions that go beyond the boundaries of conventional thinking.

The ARt Lab was designed in collaboration with The Dixons, the AR Part of Lux by Tomorrow x VR Nerds.

LINEAR REALITY BY TAPE THAT

Tape That is a collective of artists that merged in 2011. It creates works of art from duct tape worldwide, from minimalist black and white to complex and colorful. His works can be found in galleries, clubs, offices and at events.

The ARt Lab was designed in collaboration with The Dixons, the AR Part of Lux by Tomorrow x VR Nerds.

RENDEZVOUS BY INNERFIELDS

innerfields is a collective of artists who spray and paint in Berlin and other major European cities. In his works, he reflects on his surroundings and deals with the discrepancy between man as part of nature and the distance from the self through an artificially created world.

The mural was designed in collaboration with The Dixons, the AR part of Deveroe.

RECOGNITION:

PRESS:
Berliner Morgenpost | Deutsche Welle TV Report & others.