Turning the lottery numbers into an access code for independent journalism.
Even in countries with press censorship, one thing always makes the news: the national lotteries. For Reporters Without Borders (RSF) we hijacked the lottery numbers and turned them into an access code to unlock independent journalism on Twitter.
Case Film
Twitter content explanation
Website
Can Dündars Story
Launch film
Campaign Song
AWARDS:
Cannes Lions, 1x Silver and 1x Bronze, 2022 | LIA, 2x Gold and 4x Silver, 2022 | Gerety, 1x Gold, 1x Silver and 1x. Bronze, 2022 |
NRW Medienpreis, 1. Platz (Entwicklungspolitisches Engagement), 2022
PRESS:
Page-Online | New York Times | Forbes | Fast Company & others.
