
The all-electric ID.4 GTX
The launch-campaign for the new and all-electric ID.4 GTX.
With this campaign we wanted to highlight the car as the premium and sporty version of the normal ID.4. The heart of this launch-campaign is the modern and progressive visual identity. As part of the campaign we created a full-cg productfilm, moving and still assets for different social media channels and stills for print and OOH.

Shooting a film during COVID-19 was challenging. So, for this film we shot only the people and interior shots, in front of a green screen in the studio. Everything else you see, from the parking deck, the city and the ski-lodge, to the fly-over and landscape, is all CG. And the car, of course.




Teasers